OCOP product brand development

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Dong Nai's OCOP products booth at the Consumer Stimulus Program 2020 in Ho Chi Minh City

Improve the value of products

Mr. Nguyen Tan Phu, Director of Nutriworld Co., Ltd. - a company that has qualified OCOP dried cornea in Thong Nhat District, said branding and marketing websites were launched, improving packaging and branding to identify the brand is one of the important elements of OCOP products.

This is not a simple problem for businesses, small and medium-sized businesses in terms of funding, how to advertise ... Therefore, trade promotion programs, consumption connections with distribution systems are an opportunity to OCOP entities know where they are and what they need to do to develop distribution channels.

Ms. Nguyen Thi Bich Le, owner of Truong Phat lotus seed processing establishment (Nhon Trach District), after being selected to develop a product group under the local OCOP program including: dried lotus, lotus seed tea, tea Lotus root.

The facility focused on renewing the logo sample, building a brand image of the product, as well as boldly investing in additional machinery and equipment to further standardize from processing to packaging. From there, find ways to approach the system of supermarkets and modern retail stores.

Mr. Pho Dinh Trung, representative of Cuong Hoa dried fruit base in Thong Nhat District shared that the establishment has dried local banana products of OCOP standard. In the past, the establishment mainly produced manually by drying coal and frying with firewood.

By 2018, the facility improved its production method by drying electricity, investing heavily in processing to improve competitiveness. The problem now is developing the brand, looking for distributors to promote the product, and to have a more stable consumption channel.

Implement trade promotion activities

Through networking, trading, OCOP standards have the opportunity to meet and exchange specific content with the distribution system so that OCOP products will soon be available on the shelves of supermarkets, trade centers and points of sale of Vietnamese products inside and outside the province.

Bui Quang Chau, managing director of MM Mega Market Bien Hoa, said that in the near future, the supermarket will connect businesses, cooperatives and OCOP product bases of Dong Nai to the purchasing department of the supermarket in the South. In order to find out the direction of consumption, develop distribution channels for these products.

Ms. Nguyen Thi Minh Loan, Director of procurement of sweet and dairy products of BigC supermarket system shared, BigC is very interested in OCOP products. For Dong Nai, the system will refer to and select some typical OCOP products to attend BigC's Vietnamese products week programs. Since then, helping to promote the products, reach more markets.

Mr. Le Van Loc, Deputy Director of the Department of Industry and Trade, said that under the influence of Covid-19 epidemic, many trade promotion programs and trade connections were affected. Therefore, in the last months of this year, the Department of Industry and Trade will promote trade promotion and trade programs with localities in the country, especially in Ho Chi Minh City, which enhances gender activities. introduce and promote OCOP products, typical rural industrial products of localities ...

In addition, the Department will enhance the propaganda and update the image of OCOP products on the website of Industry and Trade, organize the booth displaying OCOP products at fairs and exhibitions in the province. At the same time, support the establishment of documents to support consultancy on packaging design, branding, website support, organize e-commerce training courses to sell OCOP products, start-up classes businesses, supporting production chains and trading OCOP products.

Phan Anh