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Foreign cosmetics gain large foothold in Bien Hoa market

To create good fame and attract customers, big cosmetic firms such as Debon, Shiseido, Avon, Puma…etc have invested in new production technologies, incessantly innovated patterns and designs, enhanced the quality of products. In addition, marketing and advertisements have been applied thoroughly by these firms. Foreign cosmetic has gradually gained the big share of market.

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foreign cosmectics are abudant
  • Variously foreign cosmetic market

Ms. Hong, a salesperson in Hoang Yen cosmetic shop on 15 national highways, said “most of foreign cosmetic firms have the cosmetic consultancy services and sale promotions such as presenting gifts and free make-up. Take Shiseido Company as an example, if customers buy over 300 thousand VND they will have lovely gifts such as handbag or purse…etc. As for Debon Company, customers buy over 200 thousand VND they will receive gifts such as face powder, make-up pencil, etc. For Avon, buying product worth 100,000 or above, you will have a chance to win a traveling tour and other attractive awards. “The Improvement, innovation in production technology and advertisements for trade mark has made foreign cosmetics more attractive.

Some famous companies such as Deon, Avon…have factories in Viet Nam; Meanwhile products of Shiseido, Lancôme, Amore and Remove are imported by exclusive distributive companies and then brought to agencies in their own commercial network; However, the cosmetics in some markets and shops have been sold without clear origin, vague label, various price and especially these products and real ones are placed in common, so it is easy to make customers “be dazzled” and lead to buy wrong products. These products are illegally imported from neighboring countries, Thailand, Thailand and Korea. Others are brought in an unofficial way. Compare with official products, the unofficial products are much cheaper but most of them are overdue not ensure quality. Naturally, the sellers choose the products which match their regular customers and the price is reasonable. Therefore, the products are accumulating stagnantly. However, a few shops are due to profits sell the imitation products, insufficient quality to customers. The price is extremely cheap “good bargain”. The owner of a beauty saloon in national highways 15, Lan Anh, always use official cosmetics of Dermatics company to take care of  skin of the customers, said “ it is no accident that the customers all have knowledge of the cosmetics so they use cosmetics in many different ways. When the new products are put in, the stagnant products are joined in and both of them are sold in high price. I am in business so I know many shops selling imitation products and insufficient quality to customers and they themselves do not recognize. According to Lan Anh” official cosmetics have exclusive trade-mark, buy products without changing quality, fragrance, color or disintegrated products. We should buy the products sold in representative shops of the companies to ensure the quality of products. Especially, we should care about the time limit existing on the products. Thanks to those, we can avoid buying the imitation products”. She added that it is not true to buy expensive cosmetics is good because the thing we should concern choose a kind of cosmetic matching with our skin. We pick out the cosmetics which we have been acquainted with using and we are not allergic to. We should not imitate other people’s cosmetics or introduction. We should be careful of products without unclear origin, manufacturer and quality. In case, we use a different kind of cosmetic, we have to try on a part of skin in order to ensure safely before using. 

  • Home products – when will they gain foothold in market?

While foreign cosmetic companies have increasingly improved, innovated, technical production, inland companies have not predominated in competitive market with the foreign products. We can see the cosmetic products manufactured in Viet Nam at high quality fair of Vietnamese products of such as perfume of Saigon cosmetics, Thoreau, Lana, and Familiar and so on. The products used for skin are extracted from available natural herbals of Viet Nam such as rose, saffron, cucumber etc. Besides, cosmetic companies have given others: cleansing cream, barrier cream, perfume, shampoo, shampoo against hair fall and cream against chapped heel etc. However, when the fair is over, the home cosmetic have not made strong impression on the customers. The reason is that there are no sale off, advertisement and indifferent labels. Most of the large cosmetic shops in Bien Hoa , Bach yen ( Bien Hoa market), Diem Chau (in 30- 4 street ), Eva( Phan Dinh Phung street) are imported from abroad occupied more than 80%. Ms Hoang, the cosmetic shopkeeper on Phan Dinh Phung street, Bien Hoa city said, “ Although the products manufactured in Viet Nam are much cheaper, they are not various and renewed, lead to sell  slowly and even only decorate. The products imported from abroad have flowed crowdedly, abundant products and produced in high technology. The customers are ready to buy high quality products despite the expensive price. Moreover, most of the customers do not care much about the price and mainly the models and the quality of products. However, the cosmetics should be concerned like pharmacy because they affect directly to people’s health. Hence, the customers should be watchful before making a decision to buy.

(Translated by THKC)

 

 

Author: admin

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