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Vietnamese Products demand strengthened Stimulus Programs

After being hit hard by the second COVID-19 outbreak, many promotional activities were carried out in Dong Nai with many promotional programs, stimulating consumption demand for Vietnamese goods. In particular, recently, the Provincial People's Committee (PPC) has issued the Plan of Promotion Month for 2020 of Dong Nai which is expected to be held in November.


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Many promotions have been applied by supermarkets to stimulate consumer demand after being affected by COVID-19.

According to representatives of many supermarkets and trade centers, in the last months of the year, there will be many promotions, stimulating demand for consumer goods, agricultural products, especially Vietnamese products.

Mr. Nguyen Le Cao Tuan, Director of Lotte Mart Dong Nai, said that in the last months of this year, the supermarket will sign up for promotions averagely every 2 weeks with about 1.5 thousand items with preferential prices from 30-50% per installment, which will focus on basic necessities and consumer goods, including many Vietnamese goods.

Similarly, Ms. Mai Thi Huong Lan, representative of Marketing Department of Co.opmart Bien Hoa, said that in the near future, Co.opmart Bien Hoa will continue to deploy promotions for each group of products each week for food group, cosmetic group, etc., especially the “Super Hunting” sales programs applied to many Vietnamese food and agricultural products with preferential rates, discounts can be up to 50%. In addition, this supermarket also applies an ordering program to earn bonus points for customers who choose to shop online.

Recently, the Dong Nai Provincial People's Committee just issued a plan to implement the Promotion Month program in 2020. This program is scheduled to be held from November 1 to 30. Accordingly, the participants are enterprises, production and business units of all economic sectors including: trade centers, general supermarkets, electronics supermarkets, markets, buffet stores, specialized stores; consumer goods production and trading enterprises; tourism, restaurant and hotel businesses; transport service enterprises; banking system; telecommunications business; information technology enterprises; construction enterprises; e-commerce business, etc. Enterprises participating in the event implement incentives and promotions for products, goods and services,... for consumers with promotions specified in Decree No. 81/2018/ND-CP of the Government. In particular, according to this plan, the maximum limit on the value of goods and services used for promotion in one month of the above program is 100%.

Deputy Director of the Department of Industry and Trade Le Van Loc shared, the upcoming Promotion Month is a program aimed at promoting production and business activities, stimulating consumer demand, gradually restoring and promoting industrial and commercial development in the new phase of Covid-19 epidemic prevention and control; responding to the campaign Vietnamese people give priority to using Vietnamese goods in the province. Meanwhile, this program also promotes building and introducing images and brands of local products; enhance the promotion of Vietnamese goods and provide reputable branded products to consumers, etc.

Phan Anh

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