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Trade promotion in the new situation

Since the late 2021, when the situation of the Covid-19 epidemic has changed a lot, trade connection activities have started to operate again. In addition to the fairs, exhibitions, trade connection booths implemented online, many businesses and business establishments in the province have been connected to participate in the direct trade promotion activities.


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People visit and shop at booths at the Vietnam - Thailand Food and Shopping Fair in 2022.


For example, in December 2021, in addition to 3 virtual reality booths, Dong Nai attended 6 live booths with 12 units participating in displaying and introducing products, including many specialties and products meeting OCOP standards (One Commune One Product) of the province at the Conference on Connecting Supply and Demand for goods between Ho Chi Minh City and other provinces and cities in 2021. In mid-January 2022, the Department of Industry and Trade officially inaugurated a typical agricultural product display area in Dong Nai. Currently, there are about 30 enterprises and production facilities in the province participating in displaying and promoting products.

 

For consumer goods fairs, according to Ms. Nguyen Thi Lan, Director of Dong Nai Trade Promotion Center, Department of Industry and Trade, in the past 2 years, due to the influence of the Covid-19 epidemic, many fairs, exhibitions of Vietnamese goods, connecting local products with consumers was interrupted, many programs were postponed or canceled due to complicated epidemic developments.

 

At the beginning of March, 2022, the Vietnam - Thailand Food and Shopping Fair and the week of the Traditional Cake Making in 2022 will be held. This is the first consumer goods fair held on a rather large scale after a long time of "absence" of fairs and exhibitions because of the Covid-19 epidemic. The fair attracted about 175 businesses, establishments and business agents participating with more than 250 booths.

 

Ms. Diem Phuc, sales staff of Nosafood Joint Stock Company, Ho Chi Minh City said, the company specializes in spices, sauces, curry, five flavors, etc. The company now has agents in the area of Dong Nai. However, this is the first year the company participates in promoting products at a fair in Dong Nai. This occasion is an opportunity for the company to promote products to consumers, retail customers, expand the market in the Southeast region.

 

Expanding channels to connect the goods of Dong Nai Province

In fact, due to the impact of the epidemic, even though it has reopened, the number of visitors to visit and shop at many programs and trade fairs has decreased compared to before. A representative of the organizer of the Vietnam - Thailand Shopping and Culinary Fair in 2022 said, this is the third time the fair has been held in Dong Nai. However, this year, due to the impact of the Covid-19 epidemic, in general, purchasing power decreased by about 30% compared to previous fairs. The total number of customers coming to shop during the fair is about 50,000.

 

In addition, many consumers think that fairs and exhibitions connecting consumer goods need to increase the percentage of Vietnamese goods, especially the number of local products.

 

Ms. Nguyen Thi Lan added, it is expected that in the second quarter of 2022, Dong Nai Trade Promotion Center will promote connections for many businesses in the province, especially for strong products, OCOP products of the province. participate in trade connection conferences, fairs... inside and outside the province. In particular, there is a special Dong Nai Industry and Trade Fair in 2022, scheduled to be held in May, 2022 with the participation of many trade promotion centers and businesses in the southern provinces and cities.

 

                                                                                             Phan Anh

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