The enterprises of Dong Nai Province have persistently built their brand
- Monday - 11/10/2021 14:44
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In recent years, along with the economic integration, the enterprises in Dong Nai Province have been making efforts and persistently building their brands, gradually reaching national and international levels. With the policies of encouraging, developing the private economy and the creative dynamism of enterprises, Dong Nai Province in particular and the whole country in general will have been more and more enteprises with strong financial and technology potentials in order to promote their brands internationally.

Visiting the exhibition and wholesale area of the advanced woodworking machinery of the Tan Vinh Cuu Joint Stock Company
Making efforts to improve the capacity of production and business
One of the private companies (enterprises) with many contributions to the development of the wood processing and export industry of Dong Nai Province is the Tan Vinh Cuu Joint Stock Company (Tavico). Persevering for many years, Mr. Vo Quang Ha has made this enterprise become to the largest supplier of wood materials in Vietnam. From a furniture exhibition to a log distribution center of nearly 40 hectares, the Tavico has been striving to connect the wood industry from the raw material suppliers to the product manufacturers and distributors.
According to Mr. Ha, the company built a wood material distribution complex area in the Tan Cang - Long Binh National Defense and Economic Zone with an area of nearly 40 hectares. This is a centralized distribution model for the large suppliers of legal wood materials from many different countries and continents with modern and self-contained infastructures and supplying capacity of 200,000 m3 of logs and 200,000 m3 of sawn timber per year. In addition, this is also a complex area with services of sawing, drying, logistics, production, representative office, lumber supermarket, wooden house production, etc. in order to help the suppliers and customers directly contact each other, minimizing intermediary costs.
Another self-made enterprise is G.C Food Group (G.C Food), this enterprise has currently become a combination of many member units operating in Dong Nai Province, Ninh Thuan Province and Ho Chi Minh City, and become the largest producer and processor of the aloe vera in Vietnam. Currently, the farms that grow apples, melons, etc. are increasingly expanding their area. Mr. Nguyen Van Thu, Chairman of the Board of Directors, said that the company's products have been sold in many fastidious markets such as the United States, Japan and Europe. "We want to affirm to the world that the quality and Vietnamese agricultural products can completely meet the strictest standards, fair competition with foreign brands," Chairman of the Board of Directors Nguyen Van Thu said.
Like the Tavico and G.C Food, Dong Nai Province is seeing more and more private enterprises that have gradually grown and grown, reaching medium-sized enterprises with annual revenue of hundreds of billions of VND through the brands such as The Linh mattress, Trong Duc cocoa, Nam Long rubber gloves, Tương Lai engineering rubber and plastics, etc. These enterprises have become the reliable partners of many domestic and foreign customers, including many foreign invested enterprises in Dong Nai Province.
Reaching the national and international levels
In the wood processing industry, the enterprises in the province are looking forward to the State's support in order to establish this area as a major furniture production center of Vietnam and the world. “The Tavico's big investment is a long-term strategy with a desire to bring the legal raw materials to Vietnam. In the wood processing and production chain in Vietnam, the lack of concentration of resources has long become an insurmountable barrier, although agencies, departments, branches and associations have made great efforts. Bringing the wood of world to Dong Nai Province, shaping and promoting the wood industry of Dong Nai Province to the world is a long-term goal that we are looking forward to, " Mr. Vo Quang Ha said.
Similarly, the non-stop efforts to develop the enterprises in Dong Nai Province have received much high appreciation. For example, out of 124 enterprises recognized by the Ministry of Industry and Trade as the national brands in 2020, Dong Nai Province has 05 enterprises. Specifically, they are the Dong Nai Rubber Corporation (DONARUCO), Dong Nai Brick And Tile Corporation (TUILDONAI CORP.), Electrical Equipment Joint Stock Company (THIBIDI), Tin Nghia Corporation (TIN NGHIA CORP.), and Vinacafé Bien Hoa Joint Stock Company (VINACAFÉ B.H).
Vietnam National Brand Program is a specific, long-term and unique trade promotion program of the Government in order to build and develop the national brand through product brands. This is a process for the enterprises to comprehensively evaluate their activities, production and business results and branding strategies, thereby pursuing the values of quality - innovation, creativity - pioneering capacity in order to continue their growth.
Phan Anh