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Rural industrial products build brands

​As a locality with large-scale industrial development, Dong Nai also has a lot of potential for rural industry. More and more businesses and rural establishments have built strong brands and high-quality products.

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In 2022, Hoa Sen sauce production facility (Long Khanh city) has 3 products certified as typical food technology products at the provincial level.

Over the past 10 years, the evaluation and voting of typical rural industry products of Dong Nai has also made certain improvements, creating a buzz, contributing to helping businesses bring their brands closer to consumers.

Help develop the brand

Hoa Sen Sauce Factory (Long Khanh City) has recently been considered as a typical example in bringing farmers' processed products to a wide range of consumers. Currently, every day Hoa Sen brings to the market tons of dipping sauce products of all kinds. The facility has built factory areas in Long Khanh and Binh Thuan, Gia Lai, while applying techniques to standardize quality but still retain the full flavor of traditional soy sauce, the main product of the company. unit.

Coming up from manual production and many products of the unit are honored to be certified as typical rural industry products of the province, Mr. Tran Tri Dung, representative of Hoa Sen facility said that this is a great honor to show the importance local interest in its efforts. “Being certified as a typical product helps us once more affirm our brand, thereby boldly applying new technologies, expanding production scale, not only supplying the domestic market but also to export," said Mr. Dung.

Similarly, Truong Phat Agricultural Service Cooperative (Nhon Trach District) is also one of the units with many certificates of typical agricultural products at provincial and national level. According to Ms. Nguyen Thi Bich Le, director of the cooperative, the unit will continue to research and create new products, helping to create jobs for local women members; exploiting the advantages of lotus in Nhon Trach land and also contributing to raising the brand name for typical agricultural products of Dong Nai.

Promoting the response of production facilities

In 2022, through survey and evaluation, there are 19 products of manufacturing facilities and enterprises in the province that have been certified as typical rural industry products. Accumulated up to now, Dong Nai has developed 177 rural industry products at the provincial level, of which 27 have achieved regional certification and 12 achieved national certification.

Typical rural industry products at all levels will be honored and rewarded by the industry promotion fund and introduced, promoted, and supported for trade promotion to develop the market. Mr. Lam Quang Liem, Deputy Director of Dong Nai Center for Industrial Promotion and Consulting, said that not only are supported by communication and trade promotion, but these production facilities also have the opportunity to receive support. on funding to renew machinery and technology. “One of the key contents of industrial promotion activities in the coming time is to strengthen financial support so that rural industry establishments can invest in facilities, machinery and technology as well as receive training and improve their skills. jobs for workers," said Mr. Liem.

According to Vice Chairman of the Provincial People's Committee Nguyen Thi Hoang, rural industry currently only contributes about 10% of the industrial structure of the province, so the development of this area is very important. Honoring rural industry products will create motivation for production facilities and enterprises to participate more and more, but compared to the potential is still modest. Provincial leaders said that localities must have the responsibility to encourage enterprises to participate and create conditions for them to enjoy support policies from the State. In particular, supporting market development and technology application will be solutions for businesses to clearly see their benefits, thereby actively participating more.



Author: Nam Vu

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