DongNai: Web portal

https://dongnai.gov.vn

Promote and enhance the value of typical rural industrial products

Typical rural industrial products are products with strengths and local characteristics of good quality, high use value, and potential for production development and market expansion, meeting the tastes of domestic and foreign consumers. Therefore, the promotion and development of marketing and distribution channels for these products are necessary in the current period.


182851.z3065254411744_43df4de02cdbf5c4882c27e337e9da01.jpg

The representative of Truong Phat Agricultural Service Cooperative (Nhon Trach District) participated in promoting and introducing products at the Conference on connecting supply and demand of goods between Ho Chi Minh City and other provinces and cities in 2021.

 

According to the Provincial Center for Industrial Promotion and Industry Development Consulting (Department of Industry and Trade), the program to vote for typical rural industrial products implemented in recent years has brought many practical effects. 2020 is the 10th time, Dong Nai organizes a program to vote for typical rural industrial products. Accordingly, there are 23 products certified as typical rural industrial products at district level, 15 products at provincial level and 4 products certified as typical rural industrial products at the southern region level. These certified products are concentrated in the group of processed agricultural, forestry, aquatic products and food products; group of handicraft products.

Recently, Dong Nai has 3 national-level typical rural industrial products in 2021 voted and recognized by the Ministry of Industry and Trade, including: 3-in-1 cocoa powder product of Trong Duc Cocoa Co., Ltd (Dinh Quan District); nutritious lotus powder products of Truong Phat Agricultural Service Cooperative (Nhon Trach District) and sugary coconut jelly products of GC Food Joint Stock Company (Trang Bom District).

Mr. Tran Van Hai, Director of the production plant of GC Food Joint Stock Company (GC Food) in Dong Nai (located in Ho Nai Industrial Zone, Trang Bom District) said that the company's sugar coconut jelly product certified as the typical rural industrial products will be a good condition for the company to continue to improve product quality and brand value. In the past year, despite experiencing many effects of epidemics, orders to factories still grew steadily. In order to diversify our products, we also develop some new jellies, tailored to the tastes of our customers.

A representative of Trong Duc Cocoa Co., Ltd (Dinh Quan) expressed that the company's cocoa powder product certified as the typical rural industrial product is both a great honor and an opportunity for the company to improve its competitiveness, widely promoting the brand and connecting to expand the market. Through that process, the company will continue to build a sustainable raw material area, invest in technology, and improve the quality of Cocoa products in particular and the company's products in general.

According to the Provincial Center for Industrial Promotion and Industry Development Consulting (Department of Industry and Trade), products recognized as typical rural industrial products at all levels (national, regional, provincial, district) will be enhanced the honor and commendation from industrial promotion funds. Typical rural industrial products will be introduced and promoted on the website of the Department of Industry and Trade, the Center, newsletters and specialties of the Department of Industry and Trade, seminars on industrial promotion, etc. These products will also be supported by the Department for trade promotion through exhibitions and introduction at the typical rural industrial products fairs across the country and region.

Ms. Nguyen Thi Dieu, Director of the Provincial Center for Industrial Promotion and Consulting for Industrial Development (Department of Industry and Trade), shared that in the coming time, the Center will continue to carry out many propaganda activities and support the application of equipment and technology for the typical rural industrial products at all levels of the province. The center will support the promotion and propaganda of these products through many combined channels of direct and online, especially it is expected that in January 2022, the Department of Industry and Trade will open a booth to display, introduce and promote the typical rural industrial products of the province.

In the context of the Covid-19 epidemic with many complicated developments, connecting trade and finding outputs for local products, especially the typical rural industrial products, needs to be deployed flexibly and appropriately to meet the needs of customers, then contribute to connecting and expanding the market for these key products.



Author: Nam Huu

You did not use the site, Click here to remain logged. Timeout: 60 second