Let Vietnamese businesses promote their brands

​Product Promotion activities of Nam Long Co., Ltd, Long Thanh District at the Supply - Demand Conference between Ho Chi Minh City and other provinces and cities in 2021

Mr. Le Bach Long, Director of Nam Long Company Limited, Long Thanh District said, the company has more than 10 times won the title of Hi-quality Vietnamese goods. In order to maintain this result for many years, in addition to constantly improving product quality and design, the company also increasingly focuses on communication, marketing, advertising, expanding channels of selling goods, especially in retail markets; as well as participate in fairs and exhibitions so that consumers know and further remember the brand of our company.

Vietnamese brands are increasingly asserting their prestige in the domestic market. The production has focused on development on the basis of science and technology, towards the goal of building a brand image of Vietnam as a country with a reputation for high quality goods and services. However, in addition to building the potential on the key factors such as strategy, support network, and infrastructure, national brands should pay more attention to soft factors of professional quality, cultural beauty, and professional spirit, innovation in business, etc. to enhance competitiveness in the international arena.

According to many supermarkets and commercial centers in the province, currently, consumer goods are quite abundant, ensuring the supply for people, in which Vietnamese products account for a high proportion, especially agricultural products, fresh food, technology food, dairy, hygiene products, etc. Mr. Le Thanh Nhan, CEO of Hoang Duc Supermarket, Long Khanh City said that Vietnamese goods are increasingly occupying a high proportion in the supermarket. Vietnamese products sold in supermarkets have improved in quality and design with more competitive prices, as well as in many forms of brand promotion, changing packaging of modern products, more eyes-catching.

Many opinions of consumers believe that many products of Vietnamese brands have the same quality as other countries. Therefore, it is necessary to take advantage of the development of information technology to promote the Vietnamese brand image on digital platforms such as: promoting content/video clips, brand image on channels/networks, Tiktok, Facebook, Instagram, etc.; attract high-quality human resources to connect and create products that are close to the world trends.

Ms. Xuan An, a resident in Thanh Binh Ward, Bien Hoa City expressed: "Currently, many brands from other countries have built international online fashion, cosmetics and food applications and have been shipped to most countries and territories in the world in a short period of time. Therefore, I think Vietnamese brands need to soon select and put Vietnamese products into the distribution system of other countries. You can even put Vietnamese products on international online trading platforms, helping Vietnamese products to be more widely promoted"

According to experts, many businesses still do not pay attention to intellectual property registration and trademark protection, so they may lose many opportunities and competitive advantages in the current integration context. In particular, if enterprises are still hesitant in this matter, they are easily at risk of losing their exclusive rights to their brands and trademarks, or even not being able to use the "properties" of the brand when they are registered by others competitors.

Phan Anh