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Focus on regional linkages in commodity consumption

The Southeast is an area with an important strategic position, fast and dynamic economic development with many advantages in terms of large population, large market, diversified distribution channels, especially supermarket system, commercial centers and wholesale markets develop. Therefore, this is a market that many businesses and cooperatives in the locality want to access, especially the introduction of goods into stable consumption channels and retail chains such as supermarkets, convenience store chains, big wholesale markets…
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The booth displayed and introduced Dong Nai's products at the program to connect commercial between suppliers in the Mekong Delta and export enterprises and trade promotion organizations in Ho Chi Minh City.

Representatives of many supermarket chains said that in order to connect the consumption of agricultural products and fruits, open the code of goods at the supermarket, it is necessary to have a connection, consider the conditions of quality, traceability, quantity of goods… Therefore, in order for local agricultural products to enter the supermarket chains, it is necessary to find out and connect the production units with the management and consumption systems of the supermarket chains and convenient stores.

At the program to connect commercial between suppliers in the Mekong Delta with export enterprises and trade promotion organizations in Ho Chi Minh City at the beginning of August, 2022, a representative of the Central Retail Group in Vietnam shared, with manufacturing enterprises, it is necessary to always focus on updating market information, upgrading the quality of goods and packaging to meet the needs of consumers and anticipate that there will be more markets. opportunities to approach customers through the retail system in general and Central Retail Vietnam in particular. Central Retail in Vietnam also wishes to work more closely with departments, agencies and sectors to connect and support local businesses to bring products to consumers through its modern retail system of group.

In addition to modern retail channels, big supply chains, the connection of goods, especially local agricultural products at large wholesale markets of Ho Chi Minh City and other localities in the region is also an issue to pay attention to so that the region's strong agricultural products can expand their markets and improve their competitive value.

In Dong Nai, supply-demand connection activities through Dau Giay agricultural wholesale market are increasingly focused on implementation, because this market is well-invested, has an important strategic position, contribute to the convenience of connecting goods and agricultural products between the Southwest and the Southeast region.

Director of Xuan Dinh Agricultural Trading Service Cooperative (Xuan Loc District) Dang Thi Thuy Nga said that the cooperative wishes to have a long-term connection with supermarket systems so that it can proactively ensure the supply of goods, develop appropriate production and distribution plans, gradually develop brands for many local specialty fruits...

In order to improve consumption and brand value, according to Ms. Nga, local agricultural products need to be enhanced in connection and promotion, especially at stalls, agricultural fairs, and programs for connecting supply - demand to Ho Chi Minh City market and neighboring provinces, cities...

Director of E-commerce Development Center (E-commerce and Digital Economy Agency, Ministry of Industry and Trade) Nguyen Van Thanh shared, in addition to support the connection of enterprises, cooperatives, entities, local business units, and E-commerce platform of localities, including Dong Nai, needs to expand, connect with other localities, and invite them to participate in selling their typical specialties and products. Along with that, organizing promotions, promote new products, local featured products to share in the group of other local e-commerce platforms across the country. At the same time, it is necessary to approach the niche market, that is, only the regional specialty market that large e-commerce platforms do not have.


Author: Nam Huu

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