Expanding COCP products consumption market

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Linking to supermarkets, retail supply chains

Many businesses, cooperatives, and production facilities that have achieved OCOP products are trying to improve their own quality, improve models and packaging. In addition to expanding traditional distribution channels, OCOP entities also want to access the distribution systems so that OCOP products will soon be available on the shelves of modern retail systems such as: supermarkets, trade centers, convenience store chains, Vietnamese selling points in the province, etc.

Facing the effects of the COVID-19 epidemic, many businesses that have exported OCOP products have also developed a diversion plan, paying more attention to the domestic market.

Representatives of many supermarkets, shopping centers, and convenience stores in the province said that many OCOP products of Dong Nai have many potential to access these distribution channels. However, it still takes time for the parties to negotiate, evaluate the quality, standards and select the items suitable to the needs of the market to be able to sign a stable consumption contract.

Ms. Nguyen Thi Minh Loan, Director of BigC's procurement of sweet foods and dairy products shared that through the reference, listening to introduction and promotion of OCOP products of Dong Nai, it can be seen that the number of local OCOP products is still quite modest. Therefore, in the immediate future, this unit will plan to connect and support the consumption of these products in two supermarket systems, BigC Dong Nai and BigC Tan Hiep.

Depending on market demand and product quality to selectively select suitable products, expanding distribution in the system of BigC supermarkets in the South to the whole country. In addition, OCOP stakeholders should take note of the labeling issue to meet the necessary standards, which help enter major retail systems.

Mr. Nguyen Duc Loi, Manager of the chain of Bach Hoa Xanh stores (of Mobile World Joint Stock Company) in Dong Nai, said that Bach Hoa Xanh was looking for sources of vegetables and fruits in Dong Nai. In addition, OCOP products on tea and coffee are also interested in Bach Hoa Xanh chain stores.

More support programs

In order to improve the effectiveness and quality of the OCOP program, the provincial People's Committee has issued a document on improving the effectiveness of the implementation of the OCOP program, which requires departments, agencies and localities to focus on implementing a number of tasks.

In particular, the Provincial People's Committee assigns the Department of Agriculture and Rural Development to lead the in training and coaching for staff involved in managing and operating the OCOP program at all levels as well as for businesses, facilities and farmers participating in the program; research, apply and concretize the central mechanisms and policies to advise the Provincial People's Committee to submit to the Provincial People's Council for promulgation of specific support levels for the program in accordance with the conditions of the province, etc. Relevant departments, sectors, localities and units are assigned responsibilities to participate in the program as well as the coordination to ensure that the OCOP program is implemented to achieve the set goals.

Deputy Director of the Department of Agriculture and Rural Development Tran Lam Sinh said that OCOP products have the advantage of being guaranteed, inspected, supervised and traced. These are products that contribute to exploitation, improve the potential of agricultural development of the province.

Also according to Mr. Sinh, in the coming time, the department will regularly organize the evaluation and evaluation of OCOP products of the province, coordinate with other departments, branches and localities to propose solutions to improve deep processing capacity; strengthen information, propaganda and increase consumer confidence with local OCOP products.

According to Mr. Le Van Loc, Deputy Director of Department of Industry and Trade, in the coming time, the Department will deploy construction investment and put into showroom to introduce typical rural industrial products and OCOP products of Dong Nai province; organize investment in building and upgrading OCOP centers and points of sale in the province; trade connection conferences between Dong Nai enterprises and suppliers; distributing products of provinces, the North, the Central and the South; build sales points Proud of Vietnamese goods to connect business, promote OCOP products, etc.

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