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Enterprises focus on brand identity

When the impact of the epidemic affects the consumer trends, it is very important for businesses to focus on taking care of their brand identity. According to businesses, environmentally friendly trends will be more mainstream in the coming time, so they need to be focused.


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Organic incense from nature, an environmentally- friendly product of a company in Dong Nai Province

 

Redesign the package of products

With the Lothamilk brand of Lothamilk Joint Stock Company (Long Thanh District), since July 2021, this enterprise has changed the entire packaging design of pasteurized milk products with sugar, without sugar and pasteurized drinking yogurt in a more modern and fresh direction. According to Lothamilk, with a new and bright color, the company hopes to accompany customers in the journey to improve resistance, protect the health of themselves and their families, especially in the context of living together and response to the Covid-19 pandemic.

For Vin Ecolife Beverage Joint Stock Company (Bien Hoa City), a new enterprise entering the beverage industry, brand recognition is also very important. Nguyen Van Vinh, Director of the company said that although the company is still young compared to other drinking water brands in the market, it believes that with its quality, the product will be welcomed by consumers. That is the basis for Vin Ecolife to continue to diversify products and build its own drinking water and beverage ecosystem. In particular, to prepare to serve the 2022 Lunar New Year market, Vin Ecolie has changed product designs and packaging to make it become eye-catching to customers.

Businesses should understand the consumers

According to Vietnam Report, changes in consumer spending in Vietnam reflect the shift of priorities in consumption habits to essential products, reducing spending on discretionary products. In the same product category, a survey by Vietnam Report shows that 4 out of 10 people have ever switched to a new product brand or replaced a product they usually bought during the disease outbreak of Covid-19. A consumer survey by Vietnam Report indicates that, besides the variety and availability of products, brand reputation is a factor they prioritize when choosing food and beverages. Therefore, the opportunity for businesses is to know how to understand the consumer psychology of customers so that they can change accordingly.

Towards green production and sustainable consumption models, it takes efforts from manufacturers and suppliers as well as changes in consumers' shopping habits. In addition, there is a great demand for appropriate support mechanisms, policies and programs from relevant authorities and localities in encouraging green and sustainable production and consumption models.                                                                                               

Vi Quan

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