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Enterprises focus more on the domestic market.

With nearly 100 million people, Vietnam is a potential market for consuming goods produced and distributed by enterprises. For many enterprises, the domestic market is the place they develop production capacity, prove product quality before reaching out to the world.


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Customers are viewing furniture products at a new products showroom.

 

Opportunities for local products

 

Dong Nai is one of the tops in the country in terms of agricultural production, especially vegetable products, fruit trees and livestock products. Currently, the province is promoting the development of the One Product per Commune (OCOP) program. Therefore, many production enterprises of Dong Nai with OCOP products are working to expand the consumption market, including the internal market and neighboring localities such as Ho Chi Minh City.

 

Mrs Pham Thi Bich Ha, representative of Son Lam Food Trading and Production Co., Ltd said that the main products of enterprise are roasted coffee, soluble coffee, in which Halo68 coffee products has now achieved OCOP certification of the province. Previously, every year, enterprise exported about 1,000 tons of products through the China and America markets. Currently, due to the impact of the epidemic on the export market, business is considering to consume more products in the domestic market. To do this, business wants to have access to domestic distribution channels, especially supermarkets, shopping centers and convenience stores. Thereby, business can expand market share, improve competitiveness. "Ho Chi Minh City is the largest market in the country, so business focuses on linking and expanding distribution in this market" – Mrs Pham Thi Bich Ha said.

 

Similarly, enterprises in the field of furniture production of Dong Nai are also strongly aiming at the domestic market after a long time focusing on exporting. According to the assessment, the domestic furniture market is now more than 4 billion USD in commercial value and the demand is increasing due to the rising living standards of urban residents, especially young people.

 

Affirming the name

 

 

GC Food Joint Stock Company has invested and researched techniques, applied new technology to agriculture to provide the market with many valuable and high-quality agricultural products.

 

The company has built 2 large farms Nang va Gio, Canh Dong Viet in Ninh Thuan province and Vina Coco aloe vera and coconut jelly factory in Dong Nai to contribute to ensuring clean food supply for consumers. Particularly for coconut jelly production, in 2020, the company produced more than 4 thousand tons, of which 60% exported to markets such as Japan and the US and starting to export to Europe. The domestic market already has many smart consumers who know how to choose for themselves organic, safe products instead of choosing cheap products.

 

Similarly, small and medium-sized enterprises have become “familiar" in Dong Nai such as Nam Long, Trong Duc, An Phu Thinh, Tuong Lai ... also step by step from domestic production before reaching out to export. Building a brand in the domestic market to reach out to the world is a common solution of many businesses in the context of the market affected by the current pandemic.
Vi Quan
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