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D&F is opening up new channels of distribution for its customers

Though D&F was founded and started operation two years ago, it has increasingly secured its market position through the motto “Safety – Convenience and Nutrition”.

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D & F’s products are being packaged

    D&F is a member company of the Dong Nai Industrial Food Corporation. D&F started operation in late 2007. Up to the present, D&F has become a well-known brand name to consumers. Currently, D & F has a daily capacity of 2,000 chickens and 100 pigs and a processing capacity of 2 tons per day and makes more than 30 processed items, including traditional products like lean pork paste, pig’s head paste, pork hash wrapped in banana leaf, Chinese sausages and modern products using European technology like sausages and smoked products. At present, D & F's products are being sold at its two main stores and four big agents in Bien Hoa city, in Big C, in Coopmart, in Vinatex and in Lottermart. In the first nine months of 2009 alone, D & F has supplied 2,542 tons of food for Dong Nai and Ho Chi Minh city markets, as much as 160% compared to 2008. The products mainly consumed here are raw meat.

D & F’s products are displayed at its Store No.1

    D & F is always committed to the quality of products to its customer and ensures food safety and hygiene from its input raw materials. Especially, its food is always preserved in temperatures between 0 and 5 degrees Celsius, even during transportation. Mr. Nguyen Tuan Phuong, D & F’s acting director said: “Thanks to our quality control and closed process from breeding and processing to being served at dining tables, we ensure no growth hormones and antibiotic residues in all our products”. D & F was selected as Vietnamese high-quality product by consumers in 2009.

D & F’s manufacturing process for smoked products

    In addition to the quality improvement and diversification of its processed food items, D & F always pays attention to protecting intellectual property, setting up and strengthening an identification system, which will contribute to making D & F a strong brand name. D & F has received a logo certificate from the Bureau for Intellectual Property. In the forthcoming time, D & F will increase its level of protection for many other products in order that it could gain a foothold on domestic and foreign markets.

    D&F is expected to supply 1,614 tons of products of all kinds for the market in the last months of 2009 and to focus on processed products. These items will be distributed through channels: supermarkets, stores and its agents. Simultaneously, D & F’s products will be directly brought to customers via the program “Vietnamese Products Go to Rural Areas” organized by Dong Nai Department of Trade and Industry, sold at its mobile sales vehicles and distributed through new channels: traditional markets, agents and retail shops in Dong Nai and Ho Chi Minh.

Reported by H.A, Translated by Duy Minh

Author: phongvien

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