Create "momentum" for specialty to reach out

​Booth displaying OCOP products at TOURISM AREA

The development of OCOP products once again affirms that Dong Nai has always been one of the leading provinces in the country in the movement of building a new countryside (NTM) with many prestigious agricultural products in the market. Including products that have been exported and created a foothold in the international market.

Increase the supply of goods

As a unit that has just been recognized 4 more 4-star OCOP products, Ms. Nguyen Thi Bich Le, Director of Truong Phat Agricultural Service Cooperative, said that the cooperative currently has 7 products with 3-star and 4-star OCOP certification. There are 3 3-star products and 4 4-star products, this batch has 7 more OCOP registered products, the product has been sold mainly in the district and province markets, the opening of showcases and sales. The product in the tourist area is a great encouragement to the production base because it creates a more spacious sales channel. Currently, Truong Phat has more than 70 hectares of lotus area, next time will connect with other local farmers to expand the lotus growing area, expected to have more than 1 thousand hectares of land to cultivate lotus material to be exploited. next time.

Along with the active support from the authorities, the introduction and distribution points of products to consumers, as well as to prepare for the race to the big sea, some establishments have boldly to prepare raw materials, human resources, and invest in production equipment to ensure the supply of goods to the market. In which, there is Trong Duc Cocoa Company Limited (Dinh Quan district), this is the only enterprise in the province to date having products that meet the criteria of 5-star OCOP product, Company Trong Duc Cocoa Limited not only creates a foothold in the domestic and foreign markets, but also becomes a tourist destination, promoting its own products and organizing for visitors to visit the garden. cocoa. With an innovative approach, after creating an output for the product, Trong Duc Company is developing a raw material area with an area of ​​thousands of hectares in some other provinces such as Binh Thuan, Ba Ria - Vung Tau. , Gia Lai ... in order to ensure enough raw materials for production, to supply the market with many best products.

Bring the product to the big market

Continuing to link up points of introduction and sale of OCOP products to farmers, in addition to existing channels of selling, promoting and consuming products such as supermarkets, convenience stores, the promotion of products through Tourist attractions are also focused. Mr. Tran Lam Sinh, Deputy Director of the Department of Agriculture and Rural Development hopes that, with the support and connection of OCOP product display, businesses, cooperatives, production and business establishments of OCOP products continue to maintain the quality of goods. and focus on research and development of new products, diversified in models, types, and reasonable prices to meet the increasing demands of customers. The tourist resorts will promote their role as a bridge between producers and consumers ... in the coming time.

With the same point of view, Mr. Le Van Loc, Deputy Director of the Department of Industry and Trade, said that tourism is a gathering place for tourists from all over, so the potential for product consumption in tourist resorts is very good. This is a market that needs to be exploited effectively. Therefore, promoting products in tourist resorts is like creating a bridge to bring products to many customers from all over the country. Therefore, it should be exploited effectively. In addition to quality, it is necessary to upgrade the packaging, labels and create richness and diversity of products.

The Vice Chairman of the Provincial People's Committee hoped that the enterprises and facilities after the assessment must continue to improve their products to really confidently go to the market, the products really persuade consumers. Hopefully, the evaluation programs will come, businesses and establishments are more interested in investing in packaging, expiry date, especially for fresh agricultural products that need GAP production standards, traceability ... Local authorities have to proactively prepare more carefully, especially early to complete in terms of procedures and records of products participating in the following audit to have more new OCOP products.

Phan Anh