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Connecting Vietnamese goods to “foreign” retail chains

Products and agricultural products of Vietnam in general and Dong Nai are increasingly expanding their presence in foreign-invested supermarkets. Although there are still many difficulties in meeting strict technical requirements towards sustainable development, if Vietnamese goods find a stable position in supermarkets, trade centers, and convenience stores in Vietnam - where foreign enterprises and corporations have distribution systems, will improve efficiency in the process of market development and product consumption.

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Customer buying Vietnamese products at Big C Supermarket, Dong Nai Province.


According to representatives of many foreign-invested supermarkets and trade centers in the province such as Big C, MM Mega Market, Lotte Mart, etc., recently, domestically produced goods in general and products Vietnamese products made by Vietnamese enterprises are increasing the proportion of goods on store shelves. In which, food products, fashion, etc. are the items that Vietnamese enterprises dominate.

As a supply chain with investment capital from Thailand, over the years, the MM Mega Market system has increasingly expanded wholesale centers and supermarkets across the country, including Dong Nai Province. Mr. Tran Dinh Quyen, Director of MM Mega Market Bien Hoa said that the proportion of goods produced in Vietnam accounts for a high proportion of about 70-80% of the supermarket's merchandise structure. In which, there are many products such as fresh food, dried food, etc., which are supplied from enterprises in the province. In which, agricultural products such as green vegetables, pork, etc. the local source of goods is connected to consume more and more.

Mr. Le Van Hong, Director of Big C Dong Nai said that currently, Vietnamese goods are increasingly occupying a high percentage on supermarket shelves. For example, fashion products on supermarket shelves are mostly Vietnamese. Vietnamese foods and agricultural products also have many advantages. In addition, the supermarket also has booths for OCOP products (One Commune One Product) of Dong Nai, regional specialties in localities in the country, etc.

Similarly, a representative of Lotte Mart Dong Nai said that the proportion of goods manufactured in Vietnam accounts for about 80% on supermarket shelves. Over the past time, the supermarket has implemented many activities to stimulate shopping demand and promote Vietnamese products and goods. In particular, the supermarket also arranges a separate booth for strength products and specialties of localities across the country.

Selling Vietnamese products directly into foreign-invested distribution channels brings great opportunities for businesses, especially local businesses to expand their consumption channels, help promote goods with their own brands, as well as step by step create a premise to expand the export direction through foreign partners.

Mr. Nguyen Thanh Hai, manager of Kohnan household appliances supermarket at Vincom Bien Hoa Trade Center said that, currently, in the supply system of Japanese consumer goods, domestic products from Japan and Japanese-branded products account for about 30-40% of stalls at supermarkets. The rest are products originated from Vietnam, product lines imported and processed from other countries distributed by Japanese enterprises, etc. In which, products are manufactured by domestic enterprises accounting for an increasingly high proportion, especially cosmetic products, foodstuffs, ceramic products, etc. With the advantage of lower production costs, many products made in Vietnam are increasingly dominant compared to imported products of the same type with equivalent quality.

Many consumers want more and more Vietnamese products to "meet" the standards of supermarkets, in which supermarkets and retail systems from abroad to affirm their prestige not only in business but also a commitment to product quality with domestic consumers.


Author: Nam Huu

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