Boost E-commerce promotion activities

​Besides the traditional forms of connection, trade promotion activities, finding customers and exporting goods in the digital space are the inevitable directions.

Experts of the Department of Industry and Trade support enterprises, cooperatives and production facilities in Long Khanh City to register and manage their booths on Dong Nai e-commerce platform (ecdn.vn)

The promotion of e-commerce is a solution promoted by localities and businesses to connect to restore production and expand markets, including localities in the Southeast region and southern provinces and cities.

In recent years, e-commerce has become more and more open with many models and participants, and supply chains are also gradually changing towards a more modern direction with the support of digitization and information technology. Especially, since the Covid-19 epidemic, the e-commerce market is becoming more exciting and the application of digital technology and building new distribution channels is becoming an effective plan to help businesses promote and expand the market. Localities are increasingly interested in e-commerce activities.

According to experts, e-commerce platform will be the "door" to help the local business community expand, develop the domestic market and reach out to the world. In the Southeast, many provinces and cities have actively developed and put local e-commerce floors into pilot and operation. For example, e-commerce platforms of Dong Nai, Binh Duong, Long An... These platforms are designed as an e-commerce trading floor with B2B function, an e-commerce business model in which transactions occur directly between enterprises; has both B2C function, is a transaction model, buying - selling between businesses and final consumers, or the retail sector, meeting the needs of not only businesses and business households but also consumers.

 E-commerce platform with online consumption method is an effective way to improve production value and open more sustainable output for agricultural products. Ms. Trang Dai (Buu Hoa Ward, Bien Hoa City) said that in addition to major e-commerce platforms such as Shopee, Lazada, Tiki, Voso..., through the media, she also knows about local e-commerce platforms such as Dong Nai, Binh Duong, Binh Phuoc. In addition, Ba Ria - Vung Tau province also launched a tourism e-commerce platform gathering specialty products, travel services, accommodation, restaurants, hotels... in the province, which is extremely convenient and attractive.

 "Reference on the exchanges, I noticed that many units producing and supplying agricultural products have quickly merged with the general flow of the e-commerce market. These units have the care and investment in image, information is transparent, however, it is still small and there are many limitations in the application of technology to operation. Therefore, if the exchanges have links and support each other to diversify products, shorten the transportation stage, it will increasingly attract more customers from all over the provinces and cities. Thereby contributing to turning the local e-commerce platform into a popular trading place, without geographical restrictions when looking for any specialty or product," said Ms. Trang Dai.

 Mr. Dam Quoc Dung, Manager of Nem Viet Huy facility (Xuan Binh Ward, Long Khanh City) shared that now the establishment's spring rolls have met OCOP standards and typical rural products of the locality. The facility wishes to expand the market and develop the brand name for the product. In the past time, the Department of Industry and Trade and the locality have supported to put their products on the e-commerce platform of the province. This is an activity to introduce and promote local specialties on online channels, thereby improving competitiveness, helping to expand opportunities to promote and introduce products.

 Ms. Pham Phuong Thao, Communications Director of Mekong Expo Digital Media Co., Ltd - the operator of Mekong Expo E-commerce Floor shared, Mekong Expo e-commerce floor actively support to connect products of localities of the Mekong Delta, as well as promote and introduce strong products of many provinces and cities across the country, including Dong Nai and the provinces and cities of the Southeast region. The platform always cares, focuses on supporting promotion, setting up sales channels for OCOP products, start-up products of local businesses... through a team of professional consultants, supporting brand development, SEO support to increase interaction, promotion and sales for local products