Publications on 2007 wedding season: quick-witted and somewhat meeting the society’s demands

Dung, an owner of a newsstand at the street corner Nguyen Thi Hien (Bien Hoa City) said special publications on wedding season begin to appear every year in lunar mid-July. Most of them are published by familiar units such as Press Publishing House, Social – Labour Publishing House, Young Fashion, Style, an issue of Marketing & Family Newspaper, Fine Arts etc All of these publications try to find ways to attract readers through their appearances and contents

All these magazines are impressively designed with white, smooth and thick papers so the images are crisp and clear and the magazines are eye-catching. The publications’ contents are very rich, from a wedding card to clothes, jewelry, cosmetics, make-up, photograph taking etc and all of these are clearly introduced in details.

If you want to have a wedding card which is original, unique but ensures the fine arts standards, 200 latest wedding cards are available for you to choose. Some strange wedding cards are shaped like a cow-boy hat, a flower or a fan while the others are designed with ribbons, bows or dry flowers, looking elegantly. The focuses of these publications are clothing for the main couples. These magazines use a great amount of space to show the latest fashion styles in 2007 wedding season, from the traditional costumes “ao dai” and “khan dong”, a crown-like headgear which is made from silk brocade, designed by famous designers such as Viet Hung, Kieu Viet Lien and Si Hoang to western wedding gowns, all of which are shown in eye-catching angles, colors and settings. This is also an opportunity for relevant services such as photograph taking and make-up as well as cosmetics and jewelry companies to introduce them on the magazines. Moreover, some of the magazines also provide experience in celebrating wedding and a number of advices on everything associated with the most significant day of the couples.

In addition to a wide range of images, colors and information, these publications also know to satisfy customers’ tastes for promotion. For example, buying a 2007 wedding catalogue costing VND 69 thousand is given a free leather wallet costing VND 159 thousand, buying a Wedding Season costing VND 55 thousand is given a free catalogue of 200 wedding card samples and a notebook of wedding cards. The cheapest gift is a pair of stockings when Style costing VND 25 thousand is bought. These kinds of promotions enable the buyers bravely to pay for these magazines than the common ones. Dung said, he ordered 150 issues for each publication and to date, he has run out of Wedding Fine Arts and Wedding Style. Most of his buyers are wedding clothing stores and the people who are preparing for their weddings. Creative and quick-witted, wedding publications not only bring a distinctive culture but also somewhat satisfy the society’s demands.

Reported by Dong Nai Newspaper, Translated by THKC