Promoting local e-commerce development

​The Vietnam E-commerce Association (Vecom) has just organized the Vietnam E-commerce Overview Forum and announced the Vietnam E-commerce Index (EBI) report 2023 in April 2023.

 ​Mr. Nguyen Ngoc Dung.

​​Chairman of Vecom Nguyen Ngoc Dung discussed smart e-commerce trends and the promotion of e-commerce development in localities, including Dong Nai.

Artificial intelligence will change the e-commerce industry

- The e-commerce industry has been and is one of the industries with many rapid and strong changes to adapt to the new situation in Vietnam. In 2023, smart e-commerce will be a prominent trend when artificial intelligence (AI) considered an inevitable development trend. AI application will completely change the e-commerce industry not only in Vietnam.

For e-commerce, AI will support and bring many advantages such as: writing articles, building content, creating attractive marketing methods through AI, as well as focusing on advantages to towards the goal of developing the trend of smart e-commerce. Set in the context of the economy after the Covid-19 pandemic and affected by the wave of the world economic crisis, AI has helped businesses to reduce lots of time and operation costs. Because, instead of businesses having to organize a team to research and test, now there are more support tools from AI.

Besides, the trend of shoppertainment - that is combining sales channels with entertainment is a new trend that has been mentioned a lot in recent times and is increasingly interested by businesses. For consumers, usually when accessing any websites or e-commerce channels with only information, lack of interactions, they will be quite boring. Therefore, if you combine more entertainment elements such as watching idols perform, watching livestreams, and at the same time, a link to shop for the products they are looking for appear .... which will help customers to shop comfortably, more convenient and diverse.

Activities to support enterprises, cooperatives and OCOP subjects in the province to register and manage their booths on the Dong Nai e-commerce platform (ecdn.vn) of the Department of Industry and Trade.

- In the past time, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) is the state management agency that has accompanied Vecom to promote e-commerce business activities of enterprises across the country. In fact, not all businesses are successful in the field of e-commerce, there are still cases of struggling in this field, as well as there are still gaps in the development of e-commerce among localities and Hanoi and Ho Chi Minh City. Therefore, it is necessary to have more activities, programs, forums with leading experts and agencies and departments to share and exchange together to gain more understanding, accompany and support enterprises and localities to promote e-commerce development.

From 2019 to now, Vecom has implemented many activities and programs towards sustainable e-commerce development, including many activities to connect and train on e-commerce with localities across the country.

In the coming time, Vecom will continue to coordinate with management agencies, local departments of industry and trade to strengthen connection programs, training e-commerce development for local businesses as well as programs to promote advertising, connect and develop the market of OCOP products (one product per commune program) through reputable e-commerce channels…

- Dong Nai is one of the localities with great potential in e-commerce development. Over the past years, the locality has actively cooperated with Vecom to deploy many connecting and training activities for enterprises, cooperatives and business establishments in the area on e-commerce, introducing business trends, and promoting products through online sales channels...

Dong Nai's location is close to Ho Chi Minh City - the leading locality in e-commerce in the country. This brings both opportunities and challenges for Dong Nai in the field of e-commerce. In order to improve the e-commerce index (EBI), localities, including Dong Nai, need to gradually improve the component indexes, including: human resource development index and information technology infrastructure, and trading index among businesses with consumers (B2C), trading index among businesses with businesses (B2B)…​​​