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New “coat of paint” to reposition the Vietnamese brand

 (News Portal – Dong Nai) - In today's volatile and competitive market, brand recognition is always an issue that many businesses are concerned about. Economic integration will be an opportunity for businesses, especially Vietnamese businesses that are vulnerable to competition, to boldly transform.

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Consumers buying Vietnamese products at a supermarket in Bien Hoa City 

In particular, when the environment, customs, and media usage habits of consumers change, it is also the most appropriate time for businesses and brands to "put on new clothes" with new values to increasingly assert themselves.

Creating or changing a brand identity is an important move for businesses to prepare for turning points in operations and implement synchronous strategies such as: digital transformation in business, marketing, human resources... In addition to price and quality of products and services, corporations and businesses must establish an impressive brand identity with specific and different ideas that are both easy to remember and express their own identity and convey thecore brand value of the enterprise. The brand identity system will be most effective when its popularity is widely known.

Recently, in early July, the nearly 50-year-old Vietnamese dairy brand Vinamilk "put on a new coat of paint":  they changed into new designs, fonts, logos, and colors, making a big impression on domestic consumers. The new identity is then updated across the entire Vinamilk system, including: website, online sales channels, retail points, store systems and brand publications on product packaging. The resonance of the above factors helps the Vinamilk brand optimize operational efficiency, get closer to the market and create an exciting and modern experience for users.

The survey shows that modern consumers regularly refer to and choose many Vietnamese consumer products and cosmetics both in supermarkets, shopping centers, specialized stores... and online markets. Therefore, in a diverse business market with many domestic and imported supplies, it is extremely important to identify a brand that stands out compared to other brands in the same segment. This helps businesses and brands gain widespread coverage, increase sales revenue and become more professional.

“Recently, the Vietnamese market witnessed the "transformation" of a dairy brand associated with the childhood of many Vietnamese people, Vinamilk. In addition to bringing excitement and catching trends in the online community, this "new coat of paint" also represents an effort to reposition, marking a step forward for a long-standing Vietnamese brand like Vinamilk to modernize consumers' experience, continuing to expand the mission of improving product quality for many Vietnamese consumers based on continuing traditional values" - Ms. Chau An (Tam Hiep Ward, Bien Hoa City) shared. ​

Author: Nam Huu

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