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Leaving a professional impression through Vietnamese brand identity

(News Portal – Dong Nai) - Whether large or small, long-standing or newly established, brand identity is an extremely important key to help customers recognize and remember the brands, products and businesses. Brand identity is also a means of communication between customers and businesses, especially Vietnamese businesses, contributing to increasing sales productivity and demonstrating professionalism and efficiency. 

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Consumers choosing Vietnamese products at a store in Bien Hoa City. 

Building a brand is difficult, maintaining and keeping a brand in the face of fierce competition in the market today is even more difficult. This requires businesses to proactively change their way of thinking, seize opportunities and leave their own marks in the integration process.

In Dong Nai recently, many product brands have been well received by consumers such as: Bien Hoa Sugar (Bien Hoa Sugar Joint Stock Company), Lothamilk (Lothamilk Joint Stock Company), Vinacafé (Vinacafe Bien Hoa Joint Stock Company). ), Donafoods (Dong Nai Import Export Processing Agricultural Products and Foods Joint Stock Company), Donagamex (Dong Nai Garment Corporation), Donasa (Dong Nai Paint Joint Stock Company), Bibica (Bibica Joint Stock Company), GCfood (G.C Food Joint Stock Company), Casumina, Dong Nai Battery, Nam Long, Trong Duc Cocoa...

Director of Trong Duc Cocoa Co., Ltd. (Dinh Quan District) Dang Tuong Khanh said that the company was always interested in developing brand values in a professional manner, as well as actively expanding products promotion channels, promoting trade connections, and develop marketing channels. Thereby, contributing to improving brand recognition among consumers.

Representatives of various supermarkets and shopping centers in the province said that Vietnamese goods have gradually adapted to the changing shopping habits of consumers. In particular, many domestic businesses have paid more attention to brand identity, strengthening marketing channels, promotion programs, and a series of communication events to expand brand "coverage" to more consumers.

Vice Chairman of the Provincial Vietnam Fatherland Front Committee, Standing Deputy Head of the Provincial Steering Committee of the Campaign Vietnamese people prioritize using Vietnamese products (264 Provincial Steering Committee) Vu Dinh Trung emphasized that through many surveys, consumption in the province, brand issues and product reputation are factors affecting consumer shopping psychology. In the coming time, members of the 264 Provincial Steering Committee will continue to promote propaganda activities about the campaign for Vietnamese people to prioritize using Vietnamese goods. In particular, promoting information activities about reputable Vietnamese products and brands, bringing quality Vietnamese products and outstanding local goods closer to consumers in the province.

Experts believe that, although many local businesses have devised development strategies, they lack resources and capital to develop their brands. Therefore, to continue establishing brand recognition, in addition to the initiative of businesses, it is necessary to have more support programs, mechanisms and policies from the State and local authorities. ​

Author: Phan Anh

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