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Finding output for agricultural products in rural markets

(News Portal – Dong Nai) - Recently, localities in the province have paid attention to effectively implementing the campaign "Vietnamese people prioritize Vietnamese goods" (Campaign 264). In particular, the countryside is not only a place to produce agricultural products and OCOP products (One Commune One Product), but is also identified as a potential consumer market for these products.

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Mr. Pham Tan Linh, Deputy Head of the Provincial Party Committee's Propaganda Department - Deputy Head of the Steering Committee of Campaign Committee 264 (blue shirt) visits Suoi Cat Cocoa Cooperative, Xuan Loc District 

The province is interested in implementing connection activities and finding markets for OCOP products and agricultural products right in the production areas for Vietnamese goods, especially agricultural products with sustainable output.

Selling goods to residents in rural areas

Recently, localities in the province have paid attention to effectively implementing the 264 campaign with many practical activities. In particular, branches and Party Committees of Vietnam Fatherland Front Committee and other socio-political organizations at all levels from communes to districts and cities are interested in organizing extensive propaganda of the Campaign 264; contributing to raising awareness among officials, party members, union members, members and people. Many practical programs and activities have been implemented such as: bringing Vietnamese goods to the countryside, into factories, opening Vietnamese stores and sales locations; effectively implementing programs to support investment and development as well as expand consumption markets for OCOP products...

The highlight is that localities are very interested in supporting businesses and establishments in production, distribution, and expanding consumption markets for Vietnamese goods and local strong agricultural products. Mr. Vo Van Thanh, Vice Chairman of the Vietnam Fatherland Front Committee of Long Khanh City, said that activities to support businesses and production facilities in distributing and consuming goods and expanding markets were always of concern. In particular, programs organizing Vietnamese shipments to factories and industrial parks; establishing modern locations selling Vietnamese products such as mini supermarkets in communes; carrying out promotional programs for Vietnamese products according to schedule or during holidays. In particular, the city linked the implementation of the Campaign 264 with activities to support local businesses and production facilities in the distribution and consumption of goods and market expansion such as: supporting businesses in preparing documents certifying export fruit packer codes; granting certificates of growing area code as well as participating in many connection and trade promotion programs for agricultural products and OCOP products in the city, inside and outside the province.

Selling goods to tourists visiting the countryside

Under the general impact of the economic situation, many cooperatives and manufacturing enterprises are increasingly interested in connecting and expanding the consumption market for Vietnamese goods, especially agricultural products right in the production area. In particular, agricultural and rural tourism models are a potential local agricultural product consumption channel that localities are focusing on exploiting.

Mr. Truong Van My, Director of Suoi Cat Cocoa Cooperative (Xuan Loc District) said that OCOP products still were facing challenges in the market because they were local products, production facilities were mainly on a small scale. Therefore, it was not widely recognized in the market. The cooperative proactively tried to find local customers for OCOP products through investing in garden tourism model. The cooperative had cooperated with travel businesses, becoming an attraction welcoming groups of students from all over to study, experience the production process and enjoy a number of drinks and products made from cocoa. Thanks to this effective channel for promoting and consuming local agricultural products, the cooperative boldly invested in processing many products from cocoa such as powder, butter, wine, spirits and chocolate to servers tourists.

Inspecting and supervising the implementation of Campaign 264 associated with surveying production chains associated with agricultural product consumption in localities, Mr. Pham Tan Linh, Deputy Head of the Provincial Party Committee's Propaganda Department - Deputy Head of the Promotion Committee of Campaign 264 assessed that in production, localities had paid attention to supporting farmers in producing safe and quality goods. Production and business establishments and enterprises were also constantly expanding product distribution channels, continuing to improve the quality and competitive advantage of goods to better serve local consumers. However, localities should inspect and re-evaluate the activities of cooperatives, thereby focusing on improving capacity to promote the bridging role of cooperatives in forming chains of production and consumption of agricultural products. In addition, it was necessary to exploit more effectively, combining agricultural and rural tourism models with OCOP products to effectively exploit on-site agricultural and OCOP product consumption channels. ​

Author: Song Le

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