Enhancing the competitiveness of pure Vietnamese goods

​(E. Portal of Dong Nai) - Pure Vietnamese brands and businesses are increasingly focusing on investing to ensure quality, improve identity, packaging, and product designs. However, in the stage of marketing, introducing and advertising products, in general, many domestic enterprises, especially small and medium-sized enterprises still have a certain distance compared to multinational companies and corporations...

People choosing to buy Vietnamese products at a supermarket in Bien Hoa City

According to many supermarkets and commercial centers in the province, pure Vietnamese goods are increasingly focused on quality, improved designs, product packaging... At the same time, many pure Vietnamese companies and brands have paid more attention to promotions and product promotion.

In general, for many product lines such as: processed foods, spices, milk, etc., the product structure of domestic enterprises with multinational companies and imported products is almost the same. However, the difficulties of pure Vietnamese products are marketing and after-sales policies when multinational companies and corporations with advantages in capital and human resources are still dominant, the location of booths or separate marketing teams…

Deputy Director of Co.opmart Bien Hoa Hoang Thi To Uyen shared that in terms of product structure on supermarket shelves, pure Vietnamese products always account for a high percentage. For beautiful locations, the "top of the line" (top of the shelf) - these are the areas that are often rented to arrange and display products. In particular, the number of products of many multinational companies is still slightly higher due to the potential of capital and marketing team compared to many domestic enterprises.

Looking over many stalls at traditional markets, agents, grocery stores, convenience stores, distribution systems of milk, confectionery, cosmetics, consumer goods in the province can be easily encountered products of, multinational companies, corporations such as Unilever, P&G, Abbott, Nestlé... or some big and famous Vietnamese brands such as Vinamilk, TH True Milk, Bibica, Kinh Do, Masan ... Meanwhile, goods of small and medium-sized manufacturers are rarely found in beautiful locations, just at the eye of buyers…

Ms. Thi Thao, owner of a cosmetic goods stall at Hoa An market (Bien Hoa City) said that in eye-catching locations, it is easy to attract the attention of consumers in the stalls, in general, the products of multinational companies still have an advantage. Meanwhile, with a small scale, the marketing budget is not high, so it is often difficult for pure Vietnamese products to compete on the front shelves.

For promotion channels, online sales, electronic trading platforms, put products "on the platform" in conspicuous positions, the top area of the website, the online store or in the monthly promotional topics in the website, it depends on the criteria and standards of the e-commerce sites and platforms, as well as the products that need to receive lots of interaction and good reviews from customers...​​